Privacy Policy & Terms of Use
Updated: January 5, 2026
This page includes both our Privacy Policy and Terms of Use, including SMS/Text Messaging Terms.
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SMS / Text Messaging Terms
If you provide your mobile phone number and opt in to receive SMS messages, Houston Colon may send you text messages related to your relationship with our office, including appointment scheduling, appointment reminders, patient instructions, and other patient communications.
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Message frequency: Varies based on patient needs and appointment activity
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Message & data rates may apply
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Opt out: Reply STOP to unsubscribe at any time
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Help: Reply HELP for help or contact our office using the information below
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Consent is not required to receive care: SMS consent is voluntary and is not a condition of receiving services
No mobile information sharing for marketing.
We do not sell, rent, or share your mobile phone number, SMS opt-in data, or SMS consent information with third parties for their marketing or advertising purposes.
Permitted sharing for service providers.
We may share limited information with vendors/subcontractors that help us deliver messaging services (for example, texting platform providers, customer support tools, or security/compliance providers) only as necessary to provide the service and subject to confidentiality obligations.
Privacy Policy
This privacy policy (the “Policy”) is intended to inform you of the types of information Houston Colon (“we” or “us”) collects, as well as our policies and practices regarding the collection, use, and disclosure of that information through the web pages at https://www.houstoncolon.net (the “Site”).
Please read this Policy carefully, because by using the Site, you are acknowledging that you understand and agree to the terms of this Policy, and consent to the manner in which we may collect, use and disclose the foregoing information. If you do not agree to the terms of this Policy, please do not use the Site.
We encourage you to check this Site periodically for any changes. Your continued use of the Site, our products and services following the posting of changes to these terms will mean you accept those changes. We reserve the right to change the provisions of this Policy at any time.
This Policy applies solely to information collected by the Site. It will notify you of the following:
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What Information Do We Collect?
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How Do We Use Your Information?
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Do We Share Your Information?
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Your Privacy Rights — Access to and Control Over Information
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How to Opt Out of Targeted Advertising
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Does This Policy Apply to Other Websites Linked To Or From the Site?
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Do We Collect Information From Children Under the Age of 16?
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What Steps Do We Take To Protect Your Information?
What Information Do We Collect?
Personal Information You Provide to Us
We only have access to and collect personal information (for example your name, date of birth, social security number, credit card number, mailing or billing address, telephone number, email address, and email preferences (collectively, “Personal Information”)) that you voluntarily give us via email or other direct contact from you.
Information Collected by Automated Means
Whenever you use the Site, we, as well as any of our third-party advertisers and/or service providers, may use a variety of technologies that automatically collect information about how the Site is accessed and used (“Usage Information”). Usage Information may include, in part, browser type, operating system, the page served, the time, how many users visited the Site, and the website you visited immediately before the Site.
This statistical data provides us with information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they “click” on. Usage Information helps us to keep the Site fresh and interesting to our visitors and to tailor content to a visitor’s interests.
Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.
Device Identifiers
Usage Information we may collect may include your IP address, MAC Address or other unique identifier (each a “Device Identifier”) for the computer, mobile device, Wi-Fi card, or other technology (collectively, “Device”) you use to access the Site.
A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers. Our computers identify your Device by its Device Identifier. We use this information to identify repeat visitors to our Site. We also may use this information to send you targeted advertisements and to enhance the Site. We may associate your Device Identifier with your Personal Information.
Cookies
Cookies are data files placed on a Device when it is used to visit the Site. We may use cookies to collect and store certain information about you. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them).
Web Beacons
We may also include web beacons (also known as web bugs, Internet tags, pixel tags, tracking pixels and clear GIFs) with the content and ads that we deliver to you, which we will use to collect information regarding your interaction with our content and ads.
A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. A web beacon may also tell your browser to get content from another server.
Cookies and web beacons (together, “Site Cookies”) may enable us to track and target the interests of our users to enhance the experience on our Site, track user actions/behavior on our Site and track the effectiveness of ads.
Analytics
We use products to analyze activity on our site. We use LocaliQ’s tracking technology and/or Google Analytics to understand how users use our site so as to enhance the user experience on our Site.
LocaliQ is a service provider which assists us in advertising our products and/or services. LocaliQ has a retargeting product, which enables LocaliQ to show you advertisements for our Site when you visit other sites in the LocaliQ network or in third-party networks. LocaliQ is able to do this through the use of cookies that are provided by LocaliQ through its third-party partners (“Advertising Cookies”).
Google Analytics is a platform that collects data from the Site and creates reports that provide insights about visitors and their interactions with the Site.
How Do We Use Your Information?
We use your information to respond to you regarding the reason you contacted us. We will also use your information as follows:
Registration
A user may need to first complete a registration form in order to use the Site. During registration, a user is required to give certain information (such as name and email address). This information is used to contact you about the products/services on our Site in which you have expressed interest.
Orders
We may request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we will use this contact information to contact you.
Surveys and Contests
From time-to-time, our Site may request information via surveys or contests. Participation is completely voluntary.
Customer Service
Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this Policy.
Chat
Our Site may use chat functionality to enable direct communication with you through our Site. We will primarily use such information to assess your needs and to gain your contact information so that we may contact you to further discuss our products and/or services.
Text Messaging (SMS) Communications
If you provide your mobile number and opt in, we may use your information to communicate with you by SMS regarding appointment scheduling, reminders, patient coordination, and related patient communications. Text messaging is provided only to users who have opted in via our online forms or other consent methods. You may opt out at any time by replying STOP.
Do We Share Your Information?
We may share your personal information with trusted third-party service providers as necessary for them to perform services on our behalf, such as:
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Processing credit card payments
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Serving advertisements
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Conducting contests or surveys
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Performing analysis of our services, customer demographics, and sentiment
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Communicating with you, such as by way of email or survey delivery
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Customer relationship management
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Security, risk management and compliance
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Recruiting support and related services
These third parties (and any subcontractors they may be permitted to use) have agreed not to share, use or retain your personal information for any purpose other than as necessary for the provision of services.
We may also share your Personal Information for marketing and advertising purposes, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and other third parties, provided that you have not already opted-out of receiving such communications.
We will not share your mobile information with third parties for marketing and advertising purposes. Mobile information sharing to subcontractors in support services (such as customer service, messaging delivery providers, and compliance/security providers) is permitted only as necessary to provide the service. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may share aggregated demographic information with our partners and advertisers. This is not linked to any Personal Information that can identify any individual person.
We will disclose Personal Information when we believe in good faith that such disclosures (a) are required by law, including, for example, to comply with a court order or subpoena, or (b) will help to enforce our policies; protect your safety or security; and/or protect the safety and security of our Site or third parties.
In addition, if Houston Colon or all of its assets are acquired, all of the data collected by us through the Site and through other means and services provided by us would be among the transferred assets.
Your Privacy Rights — Access to and Control Over Information
We offer you choices regarding the collection, use, and sharing of your Personal Information. If you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us by following the unsubscribe instructions provided in the promotional email you receive or by contacting us directly.
You can do the following at any time by contacting us via the email address or phone number given on our Site:
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See what data we have about you, if any
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Change/correct any data we have about you
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Have us delete any data we have about you
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Notify us if you do not want us to share your Personal Information for marketing and promotional purposes
How to Opt-Out of Targeted Advertising
You can set most web browsers to notify you if you receive a cookie, or you may choose to block cookies, though either of those actions may affect the use of our Site.
If you prefer to not receive targeted advertising, you can opt out of some network advertising programs that use your information:
Digital Advertising Alliance (DAA) Opt-Out Page: http://www.aboutads.info/choices/
You may opt out of tracking enabled by LocaliQ by visiting: https://localiq.com/optout/
You may opt out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout?hl=en-GB
You can also learn more about “Do Not Track” by visiting: http://www.allaboutDNT.com
Does This Policy Apply to Other Websites Linked To Or From the Site?
The Site may contain links to other websites. Any Personal Information you provide on linked pages or sites is provided directly to that third party and is subject to that third party’s privacy policy.
This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site.
Do We Collect Information From Children Under the Age of 16?
The Site is not intended for use by children under the age of 16, and Houston Colon does not knowingly collect or use any Personal Information from such children.
If we become aware that we have unknowingly collected Personal Information from a child under the age of 16, we will make commercially reasonable efforts to delete such Personal Information from our database.
What Steps Do We Take To Protect Your Information?
We take measures designed to protect your Personal Information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction.
Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other types of misuse.
To protect the confidentiality of Personal Information maintained in your account, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately if you believe your password has been misused.
Terms of Use
These Terms of Use (“Terms”) govern your access to and use of this Site and any related services. By using the Site, you agree to these Terms. If you do not agree, do not use the Site.
1. Use of the Site
You may use this Site for lawful purposes only. You agree not to misuse the Site, attempt unauthorized access, interfere with Site functionality, or use the Site in any way that violates applicable laws or regulations.
2. No Medical Advice
Content on this Site is provided for general informational purposes only and does not constitute medical advice. Always seek the advice of your physician or qualified health provider with questions regarding a medical condition.
3. Patient Communications (SMS/Text Messaging)
If you provide your mobile number and opt in, Houston Colon may send SMS text messages related to appointment scheduling, appointment reminders, instructions, and other patient communications.
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Message frequency: Varies based on patient needs and appointment activity
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Message & data rates may apply
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Opt out: Reply STOP to unsubscribe at any time
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Help: Reply HELP for help or contact our office
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Consent is not a condition of purchase or receiving care
4. User Submissions
When you submit information through our forms, you represent that the information you provide is accurate to the best of your knowledge.
5. Privacy
The Site may contain links to other websites. Any Personal Information you provide on linked pages or sites is provided directly to that third party and is subject to that third party’s privacy policy. This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site. We encourage you to learn about their privacy and security practices and policies before providing them with Personal Information.
The Site is not intended for use by children under the age of 16, and Houston Colon does not knowingly collect or use any Personal Information from such children. If we become aware that we have unknowingly collected Personal Information from a child under the age of 16, we will make commercially reasonable efforts to delete such Personal Information from our database.
We take measures designed to protect your Personal Information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We provide physical, electronic, and procedural safeguards to protect Personal Information we process and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other types of misuse. To protect the confidentiality of Personal Information maintained in your account, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately if you believe your password has been misused
6. Third-Party Links
The Site may contain links to third-party websites. Houston Colon does not control and is not responsible for third-party content, privacy practices, or security.
7. Intellectual Property
All content on this Site, including text, graphics, logos, and design, is owned by Houston Colon or its licensors and is protected by applicable intellectual property laws. You may not copy, reproduce, distribute, or create derivative works without written permission.
8. Disclaimer of Warranties
The Site is provided “as is” and “as available.” Houston Colon makes no warranties of any kind regarding the Site, including its availability, accuracy, or fitness for a particular purpose.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY jAPPLICABLE LAW, UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, WILL WE BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM OUR PROCESSING OR USE OF PERSONAL INFORMATION, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES. THE MAXIMUM AMOUNT OF DAMAGES FOR WHICH WE WILL BE LIABLE UNDER THIS AGREEMENT WILL BE THE GREATER OF THE FEES YOU PAID FOR ANY PRODUCT IN CONNECTION WITH WHICH YOU PROVIDED YOUR PERSONAL INFORMATION, OR $100.
10. Changes to These Terms
We may update these Terms from time to time. Continued use of the Site after changes are posted constitutes acceptance of the updated Terms.
Contact Us
If you have any questions about this Privacy Policy or Terms of Use, please contact us at:
Houston Colon
6560 Fannin St, Suite 1404
Houston, TX 77054
Phone: 713-790-0600